Whole Grain Stamps

The Whole Grain Stamp makes it simple

Looking for the Whole Grain Stamp, will make finding three to five servings of whole grains simple: Pick three to five foods with the 100% Stamp or six foods with ANY Whole Grain Stamp.

The 100% Stamp assures you that a food contains a full serving or more of whole grain in each labeled serving and that ALL the grain is whole grain, while the basic Whole Grain Stamp appears on products containing at least half a serving of whole grain per labeled serving.

What to do if there is no stamp?

First, check the package label. Many whole grain products not yet using the Stamp will list the grams of whole grain somewhere on the package, or say something like “100% whole wheat.” You can trust these statements. But be skeptical if you see the words “whole grain” without more details, such as “crackers made with whole grain.” The product may contain only trace amounts of whole grains.

Words you may see on packages What they mean
  • whole grain [name of grain]
  • whole wheat
  • whole [other grain]
  • stoneground whole [grain]
  • brown rice
  • oats, oatmeal (including old-fashioned oatmeal, instant oatmeal)
  • wheatberries
YES — Contains all parts of the grain, so you’re getting all the nutrients of the whole grain.
  • wheat flour
  • semolina
  • durum wheat
  • organic flour
  • multigrain (may describe several whole grains or several refined grains, or a mix of both)
MAYBE — These words are accurate descriptions of the package contents, but because some parts of the grain MAY be missing, you are likely missing the benefits of whole grains.
  • enriched flour
  • degerminated (on corn meal)
  • bran
  • wheat germ
NO — These words never describe whole grains.

Note that words like “wheat,” “durum,” and “multigrain” can (and do) appear on good whole grain foods, too. None of these words alone guarantees whether a product is whole grain or refined grain, so look for the word “whole” and follow the other advice here.

Look at the list of ingredients

If the first ingredient listed contains the word “whole” (such as “whole wheat flour” or “whole oats”), it is likely that the product is predominantly whole grain. If there are two grain ingredients and only the second ingredient listed is a whole grain, the product may contain as little as 1% to 49% whole grain (in other words, it could contain a little bit of whole grain, or nearly half).

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