I just came across a wonderful product that was just DELICIOUS and wanted to share.
It is BLACK RICE by Hinode and it happens to be a natural SUPER FOOD.
If you haven’t already tried it I encourage you to try it at your first chance. It cooked very quick at 35-40 minutes.
It has a wonderfully rich, sweet and nutty taste that pairs perfect with your favorite veggie, entree or salad.
This beautiful Black colored rice turns purple once cooked, and is naturally low in fat, free of gluten, cholesterol and sodium.

Although Black rice has been around since ancient times, it is just recently becoming known as a superfood.
HINODE Black Rice is an exotic variety of 100% whole grain rice once reserved for emperors and royalty. Often referred to as a “superfood” for the beneficial nutrients found in its black grain, Black Rice is naturally gluten free and contains fiber, iron, niacin, magnesium, thiamin and antioxidants.
Black Rice provides a beautiful contrast when presented with colorful fruit, vegetables and salads. Its nutty texture and slightly sweet flavor are coveted by professional and home chefs alike.
Black Rice is Naturally:
- Whole Grain
- Gluten Free
- Cholesterol Free
- Sodium Free

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Why does the Hinode Black Rice turn the water purple when you cook it? Is this not just another hoax where you have died regular rice black and claim it to be something it isn’t??? That’s what it looks like to me. It turns the whole pot of water dark purple when you cook the rice. The dye comes off. That doesn’t sound like nature at work to me, it sounds like another greedy, cheap Asian hoax designed to make money by taking advantage of Americans.
Hi Jeff,
Yes it is odd and a bit different, however, no hoax at all. Much like any purple veggie such as purple potatoes, blueberries, pomegranate, or beets you get the same effect of colored water but it is no dye at all. In fact an abundant and nutrient rich super food, packed with antioxidants.
Black rice is a deep black color and usually turns deep purple when cooked. Its dark purple color is primarily due to its anthocyanin content, which is higher by weight than that of other colored grains but more limited in the number of different anthocyanin species present.[2][3] It is suitable for making porridge and it can also be used for making dessert, traditional Chinese black rice cake or bread.
Black rice was proclaimed as a ‘superfood’ worldwide largely thanks to an important piece of research by Dr. Zhimin Xu, titled “Black rice rivals pricey blueberries as source of healthful antioxidants”. The research stated that “just a spoonful of black rice bran contains more health promoting anthocyanin antioxidants than are found in a spoonful of blueberries, but with less sugar and more fiber and vitamin E antioxidants”. Several value-added products have since been launched using Black Rice. These include noodles and Black Rice Cracker Chips.
Hope this helps and again we thank you so very much for visiting us and look forward to having you back again in the near future. Wishing you great love, health & abundant happiness this day and always!
This rice is the real deal. Tastes so good in salads and it’s extremely tasty and healthy!